A two minute video message for you from Anne.

Play Video.


Since I started working with Anne 1 - 1/2 years ago, my business has more than doubled and continues to grow. Anne has been an awesome and steady advisor the whole way as we tackled many issues including hiring a number of new employees, firing two toxic employees, new product development, many marketing promotions, and so much more. I can’t imagine running my business without Anne’s help!” 


Alisha Navarro, Owner       

2 Hounds Design

custom dog supplies


More Testimonials.

 

"The successful business of the future will be built
on relationship, common purpose, and shared values."

--- Nina Utne, Utne Magazine Chair and CEO
 

Socially responsible and sustainable business/green business:
caring for our human and natural resources

to create a healthy world and healthy businesses.

 

To download my free 49 page report, 3 Master Marketing Strategies That Will Dramatically Multiply Your Sales & Profits, go here now.

 

Making the world a better place starts from within. The more we have cleared out the blocks to our own personal successful functioning, the more the work we do out in the world will come from a good place and be effective in creating meaningful, prosperous and healthy businesses and actions for positive change. As a coach, I work with my clients to do just that, as well as provide them with a myriad of practical strategies and tools for planning, sales, marketing, operations, time management, and employee management.
 

There is no set definition of what constitutes a socially responsible business. I've listed below some elements you may want to consider, if you haven't already implemented them in your business or organization. Please send me your ideas on this subject because I am continually expanding this page.
 

Click here to read case studies of some of the many US companies practicing socially responsible and sustainable business: Dr. Bronners, The Body Shop & Patagonia.
More case studies coming soon. Let me know about what your company is doing! Let's share our ideas, our valiant attempts and our successes.

Socially responsible business - practices to consider:

  • Local & global community involvement through volunteering, investment, donations

  • Employee benefits & rights, profit-sharing  

              -- Open books

              -- Financial statements are available to all employees

              -- Employees receive training on how to read and understand financial statements

              -- Employees see relationship between their efforts and amount of profit sharing

                   they receive

               --  Employees understand the challenges and expenses of the company; reduces

                   “us” vs. “them” mentality.

  • Coach-approach management style – accountability + autonomy

         --  Employees want to contribute, but they need progressive management to do so.

  • Salary scale capped at certain level between lowest & highest paid positions

Sustainable business – areas to consider:

  • (Renewable resources, recycled, recyclable, organic, etc.)

  • Manufacturing production materials

  • Energy conservation

  • Packaging

  • Office supplies & furniture

  • Distribution methods

  • Physical plant/office – materials, utilities

  • Post-sale recycling

  • Closed-loop planning in all areas

To download my free 49 page report, 3 Master Marketing Strategies That Will Dramatically Multiply Your Sales & Profits, go here now.

 

 


 

I highly recommend John Abrams' book, Companies We Keep: Employee Ownership and the business of community and place. This is a revision of his 2005 book, The Company We Keep: Reinventing Small Business for People, Community and Place. He takes you through the history of South Mountain, a 32 year old design/build company he founded and examines the eight cornerstone philosophies and practices that underpin South Mountain and any green  business that wants to harness the power of employee ownership, workplace democracy and community commitment.

 

 


As you work to grow your business, do you ever wonder how well a green, socially responsible business model can work for you?
Discover the Secrets of Successful Green Businesses here.

 


Socially responsible / green / sustainability resources - click here.


 

Authentic Alternatives, Inc. is a certified member of the

Green America Business Network and provides small business consulting services to GA members as well as non-members.

 

During its Colorado period, Authentic Alternatives, Inc. participated in Fort Collins Utilities Green Energy Program, which is a member of Green-e Energy, the nation's leading renewable energy certification program, which assures that renewable energy meets the strict environmental and consumer protection standards.

 

Archive

 

 Home | Services | Testimonials | Articles | Resources | Surveys & Assessments | About | Contact | Blog  |Site Map

© 2002 - 20010 Authentic Alternatives, Inc. - All Rights Reserved
60 Holly Ridge Rd., Pisgah Forest NC 28768 USA (828) 348-0474 anne * at * authentic-alternatives.com