"The successful business of the future
will be built
on relationship, common purpose, and shared values."
--- Nina Utne, Utne Magazine Chair and CEO
Socially responsible and sustainable business/green
business:
caring for our human and natural resources
to create a healthy world and healthy businesses.
To download my free 49 page report,
3 Master Marketing Strategies That Will Dramatically
Multiply Your Sales & Profits,
go
here now.
Making the world a better place starts
from within. The more
we have cleared out the blocks to our own personal
successful functioning, the more the work we do out in the
world will come from a good place and be effective in
creating meaningful, prosperous and healthy businesses and
actions for positive change. As a coach, I work with my
clients to do just that, as well as provide them with a
myriad of practical strategies and tools for planning,
sales, marketing, operations, time management, and employee
management.
There is no set definition of what constitutes a socially
responsible business. I've listed below some elements you
may want to consider, if you haven't already implemented
them in your business or organization. Please send me your
ideas on this subject because I am continually expanding
this page.
Click here to read case studies of some of the many US
companies practicing socially responsible and sustainable
business: Dr. Bronners, The Body Shop & Patagonia.
More case studies coming soon. Let me know about what your
company is doing! Let's share our ideas, our valiant
attempts and our successes.
Socially responsible business - practices to consider:
-
Local & global community involvement through volunteering,
investment, donations
-
Employee benefits & rights, profit-sharing
--
Open books
--
Financial statements are available to all employees
--
Employees receive training on how to read and understand
financial statements
--
Employees see relationship between their efforts and amount
of profit sharing
they receive
--
Employees understand the challenges and expenses of the
company; reduces
“us” vs. “them” mentality.
-- Employees want to contribute, but they need
progressive management to do so.
Sustainable business – areas to consider:
-
(Renewable resources, recycled, recyclable, organic, etc.)
-
Manufacturing production materials
-
Energy conservation
-
Packaging
-
Office supplies & furniture
-
Distribution methods
-
Physical plant/office – materials, utilities
-
Post-sale recycling
-
Closed-loop planning in all areas
To download my free 49 page report,
3 Master Marketing Strategies That Will Dramatically
Multiply Your Sales & Profits,
go
here now.
I
highly recommend John Abrams' book, Companies We Keep:
Employee Ownership and the business of community and place.
This is a revision of his 2005 book, The Company We Keep:
Reinventing Small Business for People, Community and Place.
He takes you through the history of South Mountain, a 32
year old design/build company he founded and examines the
eight cornerstone philosophies and practices that underpin
South Mountain and any green business that wants to
harness the power of employee ownership, workplace democracy
and community commitment.
As you work
to grow your business, do you ever wonder how well a
green, socially responsible business model can work for
you?
Discover
the Secrets of Successful Green Businesses here.
Socially responsible / green /
sustainability resources - click here.
 Authentic
Alternatives, Inc. is a certified member
of the
Green America Business Network
and provides
small business consulting services
to GA members as well as non-members.
During its Colorado period,
Authentic Alternatives, Inc. participated in
Fort Collins Utilities Green Energy
Program, which is a member of Green-e Energy, the
nation's leading renewable energy certification program,
which assures that renewable energy meets the strict
environmental and consumer protection standards.
Archive |
“