Posted on April 15, 2010, 11:56 am, by Administrator, under
Marketing.
You prospective customers and clients are unconsciously looking for any reason to say “no” to what you’re offering. Even though they may deeply need or want what you’ve got. Yesterday I was about to make a purchase when my browser suggested there was somewhat of a problem with the security of the shopping cart. Now, [...]
As someone who has been providing small business consulting services to small business owners for the past eight years, I have had the privilege of seeing what works and doesn’t work in many small businesses. Not to mention the 20 years I spent in small business before that, owning and running companies. In order to [...]
It’s easy to find companies making a multitude of business mistakes so I am happy when I find an example of a great business. A few months ago I wrote about my experience contacting a potential dentist after I moved to a new community. (If you missed it, you can read it here.) The very [...]
Posted on September 10, 2009, 10:20 am, by Administrator, under
Marketing.
Here’s a quick story about how not understanding the long term profit value of your clients and customers can cost you dearly. Make sure you’re not doing this in your business! Prior to our move back to North Carolina, I did some research for a progressive dentist who uses digital X-Rays and non-mercury fillings. I [...]
Posted on August 25, 2009, 12:03 pm, by Administrator, under
Marketing.
I scoped out a pet boutique in my new hometown of Brevard, NC and found out they’d only been open since the first of the year. It’s great to see evidence of the indominitable American entrepreneurial spirit – opening a retail store in the midst of a bad recession. I did my part to support [...]
Posted on May 18, 2009, 11:56 am, by Administrator, under
Marketing.
Many of my clients and all of my coaching & consulting colleagues asks me: Does Twitter deliver results (as in bottom line results – profits!). And if so, how do you use it wisely and efficiently. I just read a great post on this very topic which gives a definitive “yes” to whether Twitter can [...]
Posted on May 13, 2009, 2:42 pm, by Administrator, under
Marketing.
I was on a business trip last week. Driving through the great state of Kansas on I-70, I approached a rise and suddenly saw the beautiful, huge blades of dozens of wind turbines. These amazing machines create electricity from the blowing wind. While there’s no perfect solution for generating power, these babies rate pretty high [...]
My mom’s two greatest business lessons benefit every small business owner and entrepreneur.
There’s one key thing you need to know to make 2009 a successful year for yourself. It’s something that never goes out of style, because it’s not about style. It’s about you being rock solid authentic in everything you do. There’s more hype than ever and we must all be diligent in avoiding hype and [...]
How can incentives help your business not only survive these bad economic times, but thrive? Consider free gas certificates. Millions of Americans are feeling the effects of the highest gas prices we’ve ever seen. And they will only go up from here. You have probably started to notice that some savvy business owners are helping [...]