Archive for the ‘Marketing’ Category

How To Lose A Customer in 24 Hours

You prospective customers and clients are unconsciously looking for any reason to say “no” to what you’re offering. Even though they may deeply need or want what you’ve got. Yesterday I was about to make a purchase when my browser suggested there was somewhat of a problem with the security of the shopping cart. Now, [...]

The Four-Legged Stool for Small Business Success

As someone who has been providing small business consulting services to small business owners for the past eight years, I have had the privilege of seeing what works and doesn’t work in many small businesses. Not to mention the 20 years I spent in small business before that, owning and running companies. In order to [...]

A Complaint With A Happy Ending

It’s easy to find companies making a multitude of business mistakes so I am happy when I find an example of a great business. A few months ago I wrote about my experience contacting a potential dentist after I moved to a new community. (If you missed it, you can read it here.) The very [...]

Forest For The Trees

Here’s a quick story about how not understanding the long term profit value of your clients and customers can cost you dearly. Make sure you’re not doing this in your business! Prior to our move back to North Carolina, I did some research for a progressive dentist who uses digital X-Rays and non-mercury fillings. I [...]

Wag More

I scoped out a pet boutique in my new hometown of Brevard, NC and found out they’d only been open since the first of the year. It’s great to see evidence of the indominitable American entrepreneurial spirit – opening a retail store in the midst of a bad recession. I did my part to support [...]

Business & marketing: Can Twitter deliver?

Many of my clients and all of my coaching & consulting colleagues asks me: Does Twitter deliver results (as in bottom line results – profits!). And if so, how do you use it wisely and efficiently. I just read a great post on this very topic which gives a definitive “yes” to whether Twitter can [...]

The Winds of Change

I was on a business trip last week. Driving through the great state of Kansas on I-70, I approached a rise and suddenly saw the beautiful, huge blades of dozens of wind turbines. These amazing machines create electricity from the blowing wind. While there’s no perfect solution for generating power, these babies rate pretty high [...]

Mom’s 2 Greatest Business Lessons

My mom’s two greatest business lessons benefit every small business owner and entrepreneur.

Credo Success

There’s one key thing you need to know to make 2009 a successful year for yourself. It’s something that never goes out of style, because it’s not about style. It’s about you being rock solid authentic in everything you do. There’s more hype than ever and we must all be diligent in avoiding hype and [...]

Incentives: Powerful Hot Buttons

How can incentives help your business not only survive these bad economic times, but thrive? Consider free gas certificates. Millions of Americans are feeling the effects of the highest gas prices we’ve ever seen. And they will only go up from here. You have probably started to notice that some savvy business owners are helping [...]