Credo Success
There’s one key thing you need to know to make 2009 a successful year for yourself. It’s something that never goes out of style, because it’s not about style. It’s about you being rock solid authentic in everything you do. There’s more hype than ever and we must all be diligent in avoiding hype and misrepresenting ourselves.
Your authenticity is a huge key to prosperity.
Marketing guru Gary Bencivenga talks about something he calls The Credo Technique. Credo is Latin for “I believe” and Gary believes, as I do, that we must never be afraid to say “with clarity and boldness” what we believe about our business, products and services.
The strongest marketing, says Bencivenga, tells the truth. It doesn’t have to exaggerate or lie to gather customers. It relies on the integrity of you and your business to set you apart in an overcrowded marketplace.
In other words, your authenticity.
The Credo Technique is an expression of our core values “which serve as a clarion call to gather the like-minded faithful of your marketplace.” Although people do buy products and services that are less than authentic, ultimately they respond well and for a long time to authenticity. Your product or service may not even be the best quality, but if your marketing conveys accurately your authenticity and trustworthiness, you and your enterprise will thrive.
New Coaching Club
I’ve launched a Green Business Coaching Club, designed for owners of small businesses with 0 – 10 employees to get vital help in growing their business and thriving personally.
There are monthly business development teleseminars on marketing, productivity and many other business topics, along with monthly phone-based mastermind groups where members get individual coaching from Coach Anne. Plus many more resources on the member-only website!
For a limited time there’s a $9.95 one month trial. Check it out at www.GrowYourGreenBusiness.com
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Gary Bencivenga, credo technique, authenticity, green business coaching