THE POWER OF
NORMALIZING
Even if you don’t follow golf, read on for an amazing
story about the power of normalizing.
Hilary Lunke had been on the professional women’s golf
circuit for only two years after graduating with a Masters
in Sociology from Stanford University. In 2003, she had to
play two rounds in the days preceding the US Open just to
qualify to play since her cumulative scores didn’t
automatically qualify her. She qualified by just one
stroke.
Amazingly, on July 7, 2003, Lunke became the 2003 US Open
winner. She won over $500,000, which was over $225,000
more than the 2nd place finisher, whom she beat by one
stroke.
How did she pull this off? In her interviews it
seemed the key factor was that she normalized each shot in
her mind, taking the pressure off. What is normalizing?
It’s making a situation or activity seem ordinary rather
than extraordinary. If it’s something we’re familiar
with, we’re usually less intimidated by it.
So Lunke did not say to herself on every shot that she had
to do great since so much was riding on this, don’t screw it
up, etc. She reported, “I kept tricking my mind saying
you're just playing golf, you're just playing golf, another
day of golf, the way you always do it.” With the power of
normalizing, Lunke catapulted herself into the top ranks of
women golfers and changed her life forever.
Don’t make your next challenge bigger than it is.
You’ve done all kinds of things in your life: normalize it.
Keep going, play by play. And someday you’ll win your
US Open.
© 2005 Anne Alexander, all rights reserved in all media
Anne Alexander is a coach who works with business owners,
executives and professionals as their strategic partner to
grow their business or career, improve their effectiveness
and reach their goals. For Anne's free, popular 8 part
e-course "Maximize Your Professional Success," send a blank
email to maximize@authentic-alternatives.com or visit
www.authentic-alternatives.com
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