Gift boxes are really great. Take this one, for example. My fabulous client, Well-Bred Bakery, send me a gift box of their amazing shortbreads. I had no idea they were sending it. What a lovely – and delicious! – surprise! Four flavors. Ingredients like butter, sugar, flour, lemon zest, salt and vanilla. You cannot go wrong!!
Is there a way you can gift one of your customers with a gift box from your business products or services? If that’s difficult, get a high quality gift box from companies like Well-Bred. The expense is small compared to the the goodwill you foster. December holidays are an obvious time, but other times year round can work well, too, such as business anniversaries, birthdays, milestones reached. Unexpected gifts can have even more of an impact.