Measuring and Monitoring Your Brand Reputation

Here’s a great article from my colleague, Mike Zammuto, on a very important topic of our time: online reputation management and what a busy small business owner can do about it. Measuring and Monitoring Your Brand Reputation A positive online reputation is worth...

American Express: what a joke

I accept American Express in my business, as well as other credit cards. Some of my clients like to use their AMEX card and I want to accommodate them, of course. So I got a piece of snail mail just a few days ago from AMEX that promoted November 26, 2011 as...

How To Lose A Customer in 24 Hours

You prospective customers and clients are unconsciously looking for any reason to say “no” to what you’re offering. Even though they may deeply need or want what you’ve got. Yesterday I was about to make a purchase when my browser suggested there was somewhat of a...

A Complaint With A Happy Ending

It’s easy to find companies making a multitude of business mistakes so I am happy when I find an example of a great business. A few months ago I wrote about my experience contacting a potential dentist after I moved to a new community. The very short version is...

Forest For The Trees

Here’s a quick story about how not understanding the long term profit value of your clients and customers can cost you dearly. Make sure you’re not doing this in your business! Prior to our move back to North Carolina, I did some research for a progressive dentist who...