Many of my clients and all of my coaching & consulting colleagues asks me: Does Twitter deliver results (as in bottom line results – profits!). And if so, how do you use it wisely and efficiently. I just read a great post on this very topic which gives a definitive “yes” to whether Twitter can yield good results for small businesses. In business & marketing we have to use our time incredibly wisely. It was very interesting to read about how a local pizza company is benefiting from Twitter.
The article also makes key differentiation between what to use Facebook for and what to use Twitter for. I’ve gotten some clients from Twitter. I think it can be used successfully by small business owners, but you must have and implement a good strategy.