I was on a business trip last week. Driving through the great state of Kansas on I-70, I approached a rise and suddenly saw the beautiful, huge blades of dozens of wind turbines. These amazing machines create electricity from the blowing wind.
While there’s no perfect solution for generating power, these babies rate pretty high in my book. I love looking at them, which cannot be said of the huge coal burning smoke stacks I passed by later in Tennessee.
Even just a few years ago, very few people were thinking about wind as a viable source of energy generation. Similarly, it’s amazing how many things we use or do or offer in our businesses today that we didn’t a few years ago. You’ve no doubt seen many changes in your own business. It may be changes in your products, services, location, ideal clients, production or operating processes, or other things. But change, as they say, is inevitable.
In business & marketing, we have to be flexible and open to new ways of generating revenue, serving our customers and delivering our products and services. There is usually some (or sometimes a lot!) of stress associated with change, yet we can truly see it for the positive expansions that it can bring to our businesses and our lives.
Let me share with you a couple of quick stories. As you read them, think about how you can evolve your own business game to benefit your customers and you.
Take residential real estate. One of my clients is the New York market manager for Redfin.com. Redfin is changing the traditional real estate game:
“Redfin is the industry’s first online brokerage for buying and selling homes, half Century 21 and half E-Trade. This means we know when you want to use the web and when you want to talk to a real person. Our goal is to change the real estate game in consumers’ favor by offering you more data, better-performing agents, and a significant commission refund.” I love it!
Here’s how a few of my other clients are shifting their businesses, embracing their equivalent of adding “wind power” to the mix:
* Buying a company that makes similar yet different (and patented) pet products when the owner of that company had to sell her business.
* Adding additional product lines, to stabilize and grow revenues for a home improvements business.
* Shifting from employee to consultant, with much greater flexibility and income.
* Working on a merger of two CPA firms to blend and mutually benefit from a tax expertise and an audit expertise.
Changes keep on blowing through!
So are you going duck for cover in the face of the winds of change? Or will you throw your kite into the air and maneuver it even higher? Opportunity is everywhere.